NEWS
2008-08-21 16:33:13
Youtube trialling mobile ads
YouTube has started testing out display ads for its mobile site.
The video sharing service has been slowly ramping up its mobile visibility via deals with operators such as Vodafone and handset companies like LG. It’s also been extremely popular on the iPhone.
Now, it has started running a test of display ads on select pages of the YouTube mobile site in the US and Japan. It says in a blog: “This is our first step in testing mobile advertising for YouTube—it will give you a new way to interact with content on the go, while allowing us to learn how video viewers engage with mobile advertising.
Our test advertisers will also have an additional branding tool at their disposal and the opportunity to reach the millions of people who visit YouTube every day on their phones.”
